How Can You Protect Your Data in Google Analytics?

Setting up an analytics software for your site is already a given if you want to succeed in your online endeavor. I have used a few analytics and tracking software but am most comfortable and satisfied with Google Analytics for a couple of reasons – first, Google Analytics is easy to install and access (they even have a mobile app now so I can see my site stats on my smartphone) and second, Google Analytics data can be shared with others. The second reason is good especially if you are working with other individuals or a team.

Protect Google Analytics data

However, the problem that arises from having multiple users viewing your site’s Google Analytics data is keeping the data in tact and making sure that your analytics data is protected and managed well. The good news is Google Analytics provides the option to create different views of your website stats. In fact, it is part of Google’s best practice to create multiple views of the data of your website or “property” as called in Google Analytics.

Log in to your Google Analytics account and click the tab “Admin”. You will see three columns, the first is the “Account”, the second column is the “property” and the third is the “View”. Below are three simple but very helpful steps to help you manage and safeguard your Google Analytics data: Continue reading

My Two Cents on the Accusation Against Google

I have been in the online money making scene since 2008. I have learned many things, have experienced a lot, from earning unpredictably through paid blogging, to earning through adsense doing events SEO (but this is quite difficult now) and earning an average of $2,000 per month through passive income via a niche that I am planning to revive soon.

pull the plug on Google

Since July of 2010, I have stopped updating this blog when I decided to sit back and relax from blogging because of a steady source of passive income online. But when my Google adsense account was hit hard on April 2012, which made some sense out of the news about an insider squealing about Google stealing from publishers, my wife and I really hit rock bottom financially since we also ventured into PPC advertising. It was also a month before that (March 2012) when our expected adsense payout got intercepted by a Western Union branch in Quezon City. Thank God that we eventually were able to get the payout after 3 or 4 months.

So what made me decide to update this blog again? First, is I really have been thinking about sharing what I have learned and what I am continuing to learn in digital analytics and search engine marketing. Second, was this article I read about the accusation against Google stealing from its publishers.

I just want to say that I believe the person claiming to be a a former Google employee who wrote on PasteBin. Honestly, my friend, whom I partnered with in 2010 to 2012, and I have thought the possibilities of those mentioned in the accusation against Google.

Let me quote the statements that we have talked about back in 2012:

“Google reaped both sides of the coin, got money from the advertisers, used the publishers, and didn’t have to pay them a single penny.”

“The bans of April 2012 came fast and furious. Absolutely none of them were investigated, nor were they
justified in any way. We were told to get rid of as many of the accounts with the largest checks/payouts/earnings waiting to happen. No reason, just do it, and don’t question it. It was heart wrenching seeing all that money people had earned all get stolen from them. And that’s what I saw it as, it was a robbery of the AdSense publishers. Many launched appeals, complaints, but it was futile because absolutely no one actually took the time to review the appeals or complaints. Most were simply erased without even being opened, the rest were deposited into the database, never to be touched again.” (taken from

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